Why are the values referred to as an organization?s guiding principles? In what sense do values constitute a directional strategy for an organization?

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Why are the values referred to as an organization?s guiding principles? In what sense do values constitute a directional strategy for an organization? Illustrate with a health care institution example.

NOTE: Answer needs to be 500 words minimum and have three research sources other than text (two need to be recent peer-reviewed library journal articles to show scholarly research).