PR deals with top 3 media platform has major impact on PR. Give examples( real world examples) for each platform.

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PR deals with top 3 media platform has major impact on PR. Give examples( real world examples) for each platform. (creative PR) . provide the reasons why is good or bad for company. 2 ?explain the concept of the diminishing mass public . provide 5 reasons with example ( eg. Apple) why they need for PR professional to segment their publics for a successful PR campaign.