FINANCIAL ANALYSIS FOR MANAGERS.
Both BA and Lufthansa are both traditional national carriers, both with a large fleet of aircrafts and strong infrastructure. However whereas BA has benefitted from the stability of the UK being out of the Eurozone, Lufthansa has not.
You have been hired as a consultant to provide a formal report analysing and comparing the financial performance and status of both companies. Your report should consider the profitability, efficiency, liquidity, and gearing of the companies and include a comparative analysis. You should use ratio analysis to perform your assessment of the trend of financial performance over the years 2012, 2013 and 2014. Your report should include both cross sectional, time series analysis of the estimated ratios and other non-financial measures that you believe are appropriate.
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